Unlocking the Ideal Strategy for Your Business
The need for efficient digital marketing tactics has grown increasingly important for firms trying to succeed in a fiercely competitive online environment in the ever-evolving digital world of 2023. Your business’s success or stagnation may actually depend on the decisions you make in this area. We will explore the complex world of digital marketing in this thorough article, emphasizing the different strategies used by internal and external digital marketing services (Digital marketing agency).
We’ll explore the roles of these teams, the advantages of each approach, and why outsourcing digital marketing services might be the best solution for your business. As your business navigates the dynamic digital landscape, it’s crucial to evaluate which model aligns best with your unique objectives and resources, ultimately leading to a triumphant digital marketing strategy.
Need for services like SEO, social media (with an emphasis on facebook advertising) and content creation is at an all-time high in 2023, making it nearly impossible to grow without developing a good marketing team in-house, at a fast pace or, on the other hand, outsourcing it to the best possible agency.
With the potential of free marketing channels, such as Google, using SEO, combined with social media apps, Twitter, facebook and linkedin, marketers can develop contact with the potential clients without paid advertising.
Table of contents
- What is Considered an In House Digital Marketing Team?
- Pros of In House Digital Marketing Team
- Cons of In House Digital Marketing Team
- What is Considered an Outsourced Digital Marketing Team?
- Pros of Outsourcing Digital Marketing
- Cons of Outsourcing Digital Marketing
- Which One is Better for Your Business?
- Can In House Digital Marketing Team and Outsourced Team Work Together?
- How to Outsource a Digital Marketing Team?
- Frequently Asked Questions (FAQ)
What is Considered an In House Digital Marketing Team?
An In-House Digital Marketing Team is simply a group of professionals who are dedicated to organizing and carrying out every aspect of your digital marketing services and initiatives and work directly for your business.
These specialists integrate themselves into your business, learning about the culture, goals, and values of your business. An in-house team stands out due to their unmatched brand identity awareness, which guarantees that marketing initiatives are not only carried out but also painstakingly designed to align with your company’s objectives.
Close affiliation fosters seamless communication, swift decision-making, and a profound sense of ownership, all of which are instrumental in tailoring marketing efforts precisely to your brand’s DNA. In essence, opting for an in-house digital marketing team can be seen as a strategic move that promises a unique blend of expertise, synergy, and a laser-focused approach to elevate your digital presence.
Pros of In House Digital Marketing Team
Cost: While initial expenses may seem daunting, in-house teams often prove cost-effective in the long run. With no recurring agency fees, you maintain financial stability over time. Even if the expenses on your digital marketing team become gradually bigger, which implies their success is bringing in results, the extra resources are being used optimally.
Quality: In-house teams possess an innate understanding of your brand, crafting tailored, high-quality campaigns that resonate deeply with your target audience. This intimate connection fosters creativity and innovation that external agencies may struggle to match. The real qualitative benefit of the In-house marketing team is if the position was open only within the company, internal competition.
Speed of Results: In-house teams exhibit agility and responsiveness, swiftly adapting to market shifts, making real-time adjustments to campaigns, and implementing changes without the lag that can sometimes occur when working with external partners.
Alongside these obvious benefits, something to think about is how much staff can improve and advance their skill sets, working with other sections of the company. The communication is faster and more accessible with this type of marketing team. Help from the other teams can boost the confidence and effectiveness of an in-house marketing sector.
Cons of In House Digital Marketing Team
Cost: Establishing an in-house team involves substantial upfront investment, encompassing hiring and training costs, and it may take time for the team to reach peak productivity, making it less attractive for businesses seeking rapid growth. What isn’t talked about enough is the time cost of this method. Giving paychecks to below-average marketing teams for 6 months is much less harmful than the fact that you have wasted 6 months on essentially nothing.
The opportunity cost is huge if it doesn’t work out, since the agency would have near zero chances of failing for 6 months straight. This could be the biggest con of an in-house digital marketing team, since someone needs to mentor and teach them. While you might not have paid for the agency and their bigger fees, paying with time and workforce from other sectors can be detrimental for the budget. For example, SEO is something that needs time to start growing and if it is not done correctly, it is not only a waste of time, but you will need help going back on track after google does not start ranking your website properly.
Quality: While intimately connected to your brand, in-house teams may lack exposure to diverse projects and clients, potentially limiting their perspective and hindering fresh, innovative ideas. Agencies tend to have more creative people and less boundaries on their thinking, more time to invest in the project itself and possibly a bigger workforce. Hiring an established agency compared to a team of newbies in the digital marketing team could make or break the scaling of the company in the long run.
If you are looking for higher quality content, while aligning with your culture, looking to outsource may have an upper hand.
Speed of Results: Building a proficient in-house team takes time, and this gradual growth may not align with businesses requiring immediate marketing strategy deployment. As mentioned before, hiring and educating a whole new team in the company is a challenge that needs to be taken seriously. If you are willing to invest that much in a new team, make sure that sacrificing time in the beginning will only exponentially accelerate future growth.
What is Considered an Outsourced Digital Marketing Team?
Digital marketing outsourcing involves collaborating with external agencies or independent professionals to manage your marketing efforts. This approach provides access to a diverse skill set and extensive experience without the commitment of full-time, in-house staff. It’s like having a reservoir of specialized expertise at your disposal. For example, SEO services provided by a group of hired professionals can skyrocket initial growth of the business from the free advertising standpoint, compared to an in-house team.
Search for services like this has been exploding in the last years and while businesses need help contacting and finding the right marketers for doing this type of job, paid advertising is slowly losing the edge. Whether you need just SEO or a complete package, it is essential that the agency is the best possible one for your needs.
Pros of Outsourcing Digital Marketing
Cost: Outsourcing is often cost-effective in the short term, as you pay for services rendered without the financial overhead of salaries, benefits, and training. Effectiveness and efficiency of a dedicated team for your project can multiply your investment and make your business scale, making it efficient in the end.
Quality: Agencies specialize in various facets of digital marketing, offering a broad spectrum of expertise. They bring fresh, innovative perspectives and a wealth of experience from working with diverse clients. As mentioned before, thinking outside the box and using previous experiences can grow your campaigns more than it would be possible with the In-house team. Oftentimes, the policy of the agency is that they keep updating and tweaking what needs to be done until it is perfect, making them the right move if you are looking for the best possible outcome.
Having 3 experts from an agency can outclass a whole marketing team without problems just using archives in their mind of the projects that they have done or seen in the past, working with all kinds of clients.
Most digital marketing agencies use the latest tools for their development, such as AI, which is currently the biggest upper hand for anyone using it, helping them design optimal strategies, especially for social media marketing.
Good digital marketing agency can grasp the culture and values of the firm in no time making the investment worth it from every angle.
Speed of Results: With a preassembled team of experts, outsourcing allows for rapid strategy implementation, translating into faster results and adaptability in a rapidly changing digital landscape. There is no question in the short to mid-term whether an agency is faster than an in-house marketing team. Best example for how important the speed of results is, is the ranking on Google, also known as SEO. Being the first search result on Google can skyrocket your sales, without paying anything for ads.
Overall, there are a lot more benefits of outsourcing digital marketing, mentioned in this article, which helps you understand why this option is optimal for you and your business.
Cons of Outsourcing Digital Marketing
Cost: Over time, cumulative agency fees can exceed the expenses of maintaining an in-house team, warranting consideration in long-term budgeting. But in the long run, unreliability of agencies’ pricing can be detrimental to your budget. As the agency grows, so will their fees. If your budget can’t keep up with the growth of the agency, there will be a problem of either finding a new agency or breaking the budget for the hired one. Neither of these solutions is great, but having a contract for a longer period of time could bring an ideal outcome for you as a business owner.
Quality: There is a possibility that agencies may not fully grasp the intricate nuances of your brand, potentially leading to marketing materials that lack a personalized touch or depth of understanding. Thinking outside the box is great and advantageous in a lot of cases, but on the other side of the coin we have the fact that the agencies have a limited knowledge about the company they are working for.
Speed of Results: Communication and response times between your company and the agency can sometimes lead to delays in decision-making and strategy execution. Of course, this is something that can be dealt with, but it needs to be taken into consideration when negotiating a deal with the Digital marketing agency,
Which One is Better for Your Business?
The choice between in-house and outsourcing is subjective, contingent on your business stage, specific needs, and available resources. There’s no universal answer, but we can address some possible scenarios and go from there. Assessing your goals and constraints is pivotal to making the right choice. While the in-house is on the surface a safer option, the cons that we have mentioned before are not something to be taken lightly.
Depending on if the business is still in the development stage and you are building a workforce or you have established a company without a marketing team, options vary on which you should pick. In the first case scenario, hiring a marketing team in the company that is still in the building phase is a much better option since they get to grow with the rest of the teams, being included in much more than just marketing.
Second scenario is where you should aim to get the agency to do digital marketing since they are professionals, don’t take up too much of your time and can mostly be autonomous. In this case a debate can be made for both solutions, but agency still gets the upper hand.
Another key factor to consider when making this decision is the needs of your company. This is mostly referring to frequency of marketing campaigns. For a company that has less often the need for marketing projects, building an in-house team would mean spending unnecessary resources and time, for the team that would have nothing to do for a significant amount of time.
On the other hand, for example, an up-and-coming designer store should consider investing extra for a marketing team that will work full time on scaling the name, making relationships with customers and working on campaigns.
In today’s time, it needs to be acknowledged that business can not scale and grow without a good marketing strategy, which is another key point that goes in the favor of outsourcing marketing projects to established professionals.
Can In House Digital Marketing Team and Outsourced Team Work Together?
In many cases, a synergistic approach can yield optimal results. By fostering collaboration between in-house teams and outsourced agencies, you can harness each entity’s strengths to mitigate weaknesses, creating a well-rounded digital marketing strategy that maximizes results. Knowledge of culture and values in the firm coupled with professionalism and expertise of agency employees could be the perfect balance for cost-effective approach without sacrificing quality of the work.
Having a marketing team that is in constant communication with the agency also nullifies the main con of having an agency – possible inconsistency in communication, updating and consulting on the ongoing project. All in all, the perfect solution, if possible, is having an agency acting as a consulting entity with the in-house marketing team making decisions together and working in full symbiose.
While the agency does SEO, your In-house team can work on strategies and content, or vice-versa. This is one example of how it can be synergized between these two.
How to Outsource a Digital Marketing Team?
As mentioned in this article (link do artikla) on our website, Outsourced Digital Marketing Service is the strategic decision to delegate your marketing efforts to external agencies or specialized teams. SEO is something that could be a key factor and you should be aware that not every agency can align properly with companies goals.
Client’s Idea
Our partnership will start by scheduling a call with you to understand your business requirements and goals. Based on all the information, we will prepare a customized proposal with a scope of work, pricing, and other relevant details. The proposal will also highlight the benefits of outsourcing digital marketing positions, such as access to a more incredible talent pool and efficacy in executing your projects while being cost-friendly.
Setting up the right team
Once we sign the Agreement, our HR department will start with the screening and recruitment process, so we can set up a team of marketing experts to work on your project. Once we get a pool of qualified candidates, we will present them to you for review. You would be able to interview and evaluate the candidates in the last round to determine if they are a good fit for your business.
Facilitating and onboarding
Once you get your dedicated Belgrade team who works exclusively for you, we will start the onboarding process. This would include setting up their office and workspace, providing necessary equipment or tools, and ensuring they receive the required training.
Execution
The marketing team will execute the project as per the agreed-upon SLA. The team will use various methods to generate leads, including email marketing, social media outreach, cold calling content creation, running PPC campaigns, etc. We are keeping up to date with all the necessary information quickly since you have a designated project manager explicitly working for your business/project.
Maintenance and training
We will provide comprehensive training for the newly recruited marketing team. This training will include product knowledge, sales techniques, and other relevant skills. We will ensure that your freshly established marketing team is equipped with the tools and resources necessary to succeed in the industry in which you operate.
Managing and reporting
As mentioned, each project has from our side project manager who ensures everything runs smoothly in the office. He is your single point of contact, overseeing the project, so you can rest assured that all your requirements will be met and you will receive regular updates on the progress of your project.
This approach allows businesses to tap into the expertise of seasoned professionals who understand the ever-evolving digital landscape. It goes beyond having an in-house team, ushering in a new era of specialization, efficiency, and results-driven marketing campaigns. In this article, you can read everything about how to outsource digital marketing in 2023.
Frequently Asked Questions (FAQ)
What Is Considered an In House Digital Marketing Team?
An In-House Digital Marketing Team is a committed team of experts that are directly engaged by your company and responsible for planning, carrying out, and managing every part of your digital marketing initiatives. This expert group integrates seamlessly into your business, becoming completely familiar with the goals, beliefs, and personality of your brand.
To develop and put into action digital marketing initiatives that are precisely suited to your company’s objectives, they collaborate closely with various internal departments. In essence, an in-house team is the physical representation of your brand’s skill in digital marketing, ensuring a thorough comprehension of your distinctive vision and the capacity to carry out tactics that are closely in line with your business’s core values.
Pros of an In House Digital Marketing Team?
In-house teams offer cost efficiency, high-quality campaigns, and swift response times to market changes. As mentioned before, main pros are cost efficiency in the long run, intertwining marketing with the rest of the company as well as highest quality of the work in line with the mission and vision of the company. Good social media management agency, which knows how to utilize facebook ads properly, can bring optimal return on investment.
Cons of an In House Digital Marketing Team?
Establishing an in-house team involves a significant initial investment, and they may lack exposure to diverse projects. Risk of failing is bigger, wasting time and resources for the people that might not be a good fit for the position/ company. As well as needing the time to adjust with the rest of the company.
What Is Considered an Outsourced Digital Marketing Team?
As opposed to an internal team, an outsourced digital marketing team works with independent or external agencies that are experts in certain facets of digital marketing. Your digital marketing activities will benefit greatly from the experience and knowledge these professionals bring to the table. By choosing an outsourced team, you can access a pool of specialized knowledge and abilities without having to hire and train employees in-house.
These outside businesses or experts are committed to remaining abreast of market developments, ensuring that your digital marketing initiatives continue to be state-of-the-art and successful. They offer a wider breadth of knowledge since they bring new viewpoints and a variety of experiences from working with different clients and projects. Currently the most searched for services are SEO, Social media marketing (LinkedIn, Google, Twitter, Facebook) which bring the most new clients from them.
Pros of Outsourcing Digital Marketing?
Outsourcing is cost-effective in the short term, provides access to diverse expertise, and enables rapid strategy implementation. Quality of work is non-negotiable with agencies, since their specialization and expertise are what makes them a formidable partner. Reliability is overall a strong side of the agencies and the main thing that makes them a better choice overall. Services from an agency are almost always cost effective if the right strategies are used and your business policies are followed.
For example, we provide management over outsourced personnel and do regular check-ups with them if everything is going according to plan and schedule.
Cons of Outsourcing Digital Marketing?
Long-term agency fees can accumulate, agencies may not fully grasp your company mission and vision, not aligning with the values and culture of the brand. Possible issue, as mentioned in the question before could also be the communication factor, that can’t happen with the in-house team. While, more businesses are looking to outsource most of the work, it is important to consider all angles.
Which One Is Better for Your Business?
The choice depends on your specific goals, constraints, and resources. Evaluate your needs to determine the most suitable approach. Overall, hiring an agency might be a safer option since the skill sets of specialists in an agency most likely exceed individuals in the in-house marketing team. While it might not seem like it, great marketing agencies can keep the brand image and culture unchanged while scaling it with advertising through channels like facebook and other social media.
Can In House Digital Marketing Team and Outsourced Team Work Together?
Undoubtedly, the cooperation of an internal team and an external team can enhance a successful digital marketing plan. These two organizations can strengthen each other’s flaws and counteract one other’s advantages, creating a potent synergy. Your internal team has a deep awareness of your brand, ensuring that marketing initiatives reflect your distinctive personality.
Outsourced professionals, meanwhile, bring to the table new perspectives, domain knowledge, and specialized abilities. Together, they can successfully traverse the complex digital environment, allowing your company to gain the advantages of a holistic strategy that blends insider knowledge with outside innovation and eventually produces better outcomes.
How to Outsource a Digital Marketing Team?
Begin by researching reputable agencies, reviewing their portfolios, and scheduling consultations to find an agency that aligns with your goals and vision. Search for the right fit, culture-wise and an agency that aligns with your policy of work.
